CBC (Capital Broadcasting Center) is an Egyptian, general entertainment, free-to-air TV channel broadcasting from Cairo, Egypt. The essence of the channel is to play a constructive role in Egypt’ s society by presenting all the challenges, potentials and opportunities in the post-revolution era. The channel’ s core objective is to widen understandings, bridge gaps, and allow the viewer to form his/her opinion through presenting the full picture, conveying all points of views, and discussing all possibilities. Politicians, revolutionaries, the man on the street, the writer, the student, the elderly, etc. will all be invited with their thoughts, fears and aspirations. With no political or religious inclinations, CBC aims to address all issues constructively, positively, and credibly respecting all people equally, and valuing the opinions of individuals and groups. It is not a channel based on one show or voice – but it is about everyone’ s voice.